VW Signs Marketing Agreement With U.S. Soccer

What started as an organic effort among Volkswagen dealers to support local youth soccer programs has grown into a new nationwide integrated marketing sponsorship of the sport in the United States by the German mass-market brand.

Volkswagen's initial contribution to the program — which it's calling One Goal — will be a funding effort to train and encourage more female soccer coaches.

Under the agreement, Volkswagen's logo and vehicles are to be prominently displayed in soccer stadiums and in soccer advertising over the next four years, including both the men's and women's U.S. National Soccer teams as they compete in the World video was produced by YT Wochit Business using

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